Send Us a Message Follow Us on Twitter Connect with Us on LinkedIn


Chair - Pete Farrow - Group Health Cooperative of Eau Claire

Pete Farrow
CEO and General Manager, Group Health Cooperative of Eau Claire

Mr. Farrow is CEO and General Manager of Group Health Cooperative of Eau Claire. In the 14 years since his arrival, Group Health Cooperative has more than tripled its enrollment while consistently achieving high levels of member satisfaction and quality among regional health plans and nationally.

Prior to joining Group Health Cooperative, Mr. Farrow served as Assistant Deputy Insurance Commissioner for the state of Wisconsin. In addition to directing the operation of the state’s four insurance funds, he oversaw the policy development and implementation for the Office of the Commissioner of Insurance and took a lead role in several health insurance reform initiatives, including Wisconsin’s managed care reforms. Mr. Farrow is a former small-business owner and served as press secretary for Congressman Jim Sensenbrenner of Wisconsin.

Mr. Farrow currently serves on the Board for the Wisconsin Association of Health Plans, Wisconsin Insurance Security Fund, United Way of the Greater Chippewa Valley, and Eau Claire Economic Development Corporation. Mr. Farrow was the past Chairman of the Eau Claire Area Chamber of Commerce Board of Directors and past President of the Wisconsin Association of Health Plans Board of Directors. Mr. Farrow earned his bachelor’s degree in economics from Marquette University.

Vice Chair - Bud Chumbley MD, MBA - WMS Holdings Corporation

More information coming soon.

Secretary - Christopher Queram - Wisconsin Collaborative for Healthcare Quality

Christopher Queram
President and CEO, Wisconsin Collaborative for Healthcare Quality (WCHQ)

Mr. Queram has been the president and chief executive officer of the Wisconsin Collaborative for Healthcare Quality (WCHQ) since November 2005. WCHQ is a voluntary consortium of organizations working to improve the quality and affordability of health care, and the health of the population in Wisconsin, through public reporting of comparative performance information, collaborative learning, and sharing of best practices. In addition to his responsibilities with WCHQ, Mr. Queram serves on the boards of The Joint Commission, its subsidiary Joint Commission Resources, and Delta Dental of Wisconsin. He is also a member of the Quality Alliance Steering Committee, AQA Steering Committee, Hospital Quality Alliance principals, and editorial advisory group of The Commonwealth Fund publication, Quality Matters.

Mr. Queram previously served as chair of the Purchaser Council, board member with the National Quality Forum (2000–2005), treasurer of The Leapfrog Group (2002–2005), and board chair of the National Business Coalition on Health (1998–2000). He was a member of three Institute of Medicine committees: the Committee on Redesigning the National Healthcare Quality and Disparities Reports; Committee on Redesigning Health Insurance Benefits, Payment and Performance Improvement Programs; and Committee on the Consequences of Un-insurance. He also served on President Clinton’s Advisory Commission on Consumer Protection and Quality in the Health Care Industry. Prior to his current position, Mr. Queram was the Chief Executive Officer of the Employer Health Care Alliance Cooperative in Madison, Wisconsin and also previously served as a hospital executive in both Madison and Milwaukee, Wisconsin. Mr. Queram holds a master’s degree in health services administration from the University of Wisconsin at Madison.

Treasurer - Brian Potter - Wisconsin Hospital Association

Brian Potter
Senior Vice President of Finance, Wisconsin Hospital Association

Mr. Potter has served the Wisconsin Hospital Association (WHA) as Senior Vice President, Finance since December 2010. He has been with the hospital association for over 18 years in total, working primarily on hospital reimbursement issues and other regulatory, compliance and legislative matters facing hospitals and health care systems. He also oversees the association’s internal operations and the WHA Information Center.

Prior to joining WHA, Mr. Potter worked for a staff model health maintenance organization concentrating on finance and operational issues. He also spent three years in public accounting focusing on hospital audits and other health care consulting projects. He has a Masters degree from the University of Wisconsin in Healthcare Fiscal Management and he is a CPA.

Mr. Potter serves as treasurer for the HIPAA Collaborative of Wisconsin, serves on the finance committee of the Wisconsin Collaborative for Healthcare Quality, and serves on the boards of the Wisconsin Chapter of the Healthcare Financial Management Association, and the Wisconsin Chapter of the American Association of Healthcare Administrative Management.

Elected Director - Mark Moody - WEA Trust

Mark Moody
President and CEO of WEA Trust (retired)

Mark became President and CEO of the Trust in 2010 and retired in 2017. He was previously Deputy Director of the Wisconsin Medicaid program and then Staff Director for the Hospital Rate Setting Commission in the 1980s. Mark went into the private sector as CEO of Network Health Plan in the Fox Cities and later as CEO of an HMO in Cleveland, Ohio. He was appointed national Vice President of Managed Care Product Development for Aetna Health Plans. In 1993, he and his family moved to New Zealand where he led Aetna International’s team in launching a managed care business.

Upon returning to the United States, Mark worked in the managed care software and services industry where he was appointed Vice President for International Operations. Mark was also CEO of a computer software company in the Twin Cities for three years.

In 2003, Mark was appointed Director of Medicaid, BadgerCare and SeniorCare by Governor Doyle. He also served as chair of the Health Insurance Risk Sharing Plan (HIRSP) Board of Directors from 2003 to 2006 and the Governor’s Pharmacy Reimbursement Commission. Mark represents the Wisconsin Health Information Organization (WHIO) on the WISHIN board of directors.

Founding Director - Dana Richardson - Wisconsin Health Information Organization, Inc. (WHIO)

More information coming soon.

Elected Director - Doug Shew - Ascension WI

More information coming soon.

Elected Director - Dr. Robert "Bob" Donnell - Medical College of Wisconsin

More information coming soon.

Elected Director - Melissa Henderson - Common Ground Healthcare Cooperative

More information coming soon.

Elected Director - Paul Meyer - The Alliance

Paul Meyer
Chief Operating Officer, The Alliance

Paul Meyer joined The Alliance in 1996 and served as the director of finance and operations until he became chief operating officer in 2007. As COO he is responsible for planning, coordinating, directing and controlling the financial, operational and human resource needs of the company. He oversees the claims and customer service, finance, MIS, and HR departments and serves as the treasurer on The Alliance Board.

Paul serves as board chair for WisconsinRx/National CooperativeRx, providing direction for this not-for-profit prescription drug purchasing cooperative. He is a board member of Catholic Charities, Madison, which provides charitable services to an 11-county area of southern Wisconsin. Paul also serves on the board of directors of All Saints Neighborhood and the pastoral council for Our Lady Queen of Peace Parish.

He is also a founding member of the HIPAA Collaborative of Wisconsin, a joint effort of a number of Wisconsin health care organizations working to facilitate understanding and collaboration related to HIPAA.

Prior to joining The Alliance, Paul was the Assistant Director of Finance at the University of Wisconsin Hospital and Clinics. In this role he had oversight of managed care contracting and the decision support system that was used to monitor organizational performance and model improvements. Prior to UW, Paul was a health care consultant providing guidance for hospital operational improvement.

Paul received both his bachelor's degree in industrial engineering and his master's degree in health care administration from the University of Wisconsin-Madison.

Wisconsin State Health Officer - Jeanne Ayers

More information coming soon.

Wisconsin Medicaid Director Designee - Krista Willing

More information coming soon.

Statutory Director - Leon Lipp - Wisconsin Department of Health Services

Leon Lipp
DHS DCTS Office of Electronic Health Records Systems Management Director, Wisconsin Department of Health Services

Leon Lipp is the Department of Health Services Division of Care and Treatment Services Office of Electronic Health Records Systems Management Director. Prior to this appointment, Leon served in the role of quality improvement director at the Wisconsin Resource Center (WRC). In this role, he has trained others in continuous quality improvement, developed measurement tools to ensure effectiveness of programming, and worked to facilitate utilization of data to maximize efficiency at the WRC.

Leon joined the WRC staff in 1992 as a psychiatric care technician. Over the next 24 years, he promoted to supervisory and management roles at the institution. He’s also served as the WRC information technology liaison and database manager. In these roles, he managed software applications; developing process solutions, and providing training to users of new technology. As project manager for electronic health record implementation and management at the WRC, he administered contracts to ensure vendor responsiveness, coordinated training, and developed management strategies to ensure optimum utilization of the electronic health records system at the WRC.

A graduate of UW-Oshkosh with a bachelor’s degree in liberal studies, Leon served as a Russian linguist, analyst, and non-commissioned officer in the Army before entering state service. In supporting the Army, he programmed computers for his infantry division to analyze battlefield intelligence. Leon also has experience in the fields of business, computer science, and electronics. He is trained in Lean Six Sigma and project management.

Elected Director - Anthony E. Woods - Wisconsin Anthem Blue Cross and Blue Shield

Anthony E. Woods
President, Wisconsin Anthem Blue Cross and Blue Shield
Medicaid Business
Anthem, Inc.

Anthony E. Woods is the president of the Wisconsin Medicaid health plan of Anthem Blue Cross and Blue Shield. In this role, he is responsible for plan performance and operations in Wisconsin, including strategic planning, access and coordination of medical services, provider contracting, and member quality and outreach.

With more than 20 years of healthcare experience Mr. Woods has spent the last 10 years with Anthem in various leadership roles managing operations, sales and marketing, and implementation projects in all functional departments. Prior to his current position Mr. Woods served as Director of Provider Solutions, Director of Marketing, and Vice President of Sales. Most recently holding the position of Director of State Plan Operations.

Mr. Woods is a board member of the Brooklyn Chamber of Commerce and the Chairman of their healthcare committee. He is also a volunteer board member for the North Brooklyn YMCA in his childhood neighborhood.

Mr. Woods holds a Bachelor of Business Administration from the City University of New York and an Associate in Marketing Communications from Berkeley College.

Elected Director - Tim Bartholow, MD - WEA Trust Insurance

Dr. Tim Bartholow
Vice President & Chief Medical Officer, WEA Trust Insurance

As Chief Medical Officer, Dr. Tim Bartholow is tasked with leading all clinical functions to achieve safer more affordable care, focusing on proper access, appropriateness, harm avoidance, and engaging members to action. He encourages community health with board service to Wisconsin Literacy, United Way of Dane County, and the Wisconsin Collaborative for Health Care Quality. He advises Venture Investors, KIIO, the University of Wisconsin Master of Public Health Program, Wisconsin Community Health Fund, and the University of Wisconsin Population Health Institute (publishes County Health Rankings). Before joining the Trust, Dr. Bartholow served as the Wisconsin Medical Society’s Chief Medical Officer for five years, working on appropriateness of care and unintended variation of episode costs, advance care planning, the Centers for Medicare & Medicaid Innovation grant SMARTCare, and payment reform. Prior to joining the Society, in November 2008, Dr. Bartholow spent 16 years caring for patients at the Prairie Clinic in Sauk City, Wisconsin, where he was one of 12 clinical owners. In the late 1990s, he served as medical director for a risk bearing independent physician association with more than 400 primary care providers. He completed family medicine residency at The University of Missouri – Columbia, medical school at Washington University – St. Louis, and chemistry and biology degrees at Drake University. He has adult identical twin sons, one daughter-in-law caring for a grandchild on the way.

WEA knows that health care can be safer, more effective, more approachable and more affordable. We support partners who reduce unintended variation in care that is costly and too often harmful. We seek partners who deploy key information to families and physicians so they choose safety and affordability, and receive timely feedback if they choose differently. Increasingly, families cannot access care because of cost, making cost a measure of quality – it’s past time that we treated it as such. We partner with technology solutions that intuitively link those that need to know with decision changing content. Health risks of the patient as well as the social determinants of health which they endure must equally be addressed if we are to achieve vibrant community health.